A new kind of athletic wear

Ever had the problem of meeting up with friends after a workout session and worried about how your workout clothing may smell? Koup, an eco-friendly performance wear brand has you covered with their award-winning cinnamon T-shirt!

What makes the Koup cinnamon T-shirt special?

• Ultra-lightweight: Size large shirts weighs less than 100g (3.5oz) which means you can move around like you have wings
• Naturally anti-microbial: Patented cinnamon technology inhibits bacteria growth to reduce odour after workout
• Naturally sweat wicking: Special fibre design wicks sweat away naturally
• Naturally cooling: Special fabric design for extra breathability and cooling
• Better for the planet: Each T-shirt uses on average 8 recycled plastic bottles and are made 100% recyclable

 

 

Why cinnamon and how is Koup different?

Cinnamon has long been used as a natural preservative since Egyptian times and contains a natural ingredient called cinnamaldehyde which is scientifically proven for its anti-microbial property. It is widely used in chewing gums and toothpaste as a natural preservative. Koup uses patented technology to combine cinnamon extracts with recycled plastic bottles to create clothing that suppresses odour. The reason this works is because odour is actually produced by bacteria that exist naturally on our skin when they feed on sweat. By stopping bacteria from growing, you’ll smell better after your workout.

Most performance clothing on the market relies on short-lasting and harmful chemicals to achieve performance such as anti-odour and sweat wicking. This is bad for the users as they are essentially bathed in chemicals when working out, and these chemicals are washed off very easily which is bad for the environment. Brian Chuang, the Co-Founder of Koup has worked in the performance textile industry for more than 10 years and has witnessed first-hand the impact of these chemicals used, which is why he has decided to create Koup to bring change to the industry.  Koup also runs a blog where they share ideas around sustainability and aim to introduce easy to read ideas to people of all backgrounds.

 

 

Koup is on a mission to reduce textile waste

Over 12 million tons of clothing are thrown away each year in the US alone.  Most of this waste ends up in landfills, incremented, or, even worse, becomes ocean waste. The problem is worsened by fast fashion where excess production and unnecessary waste are created.

Another problem is the recycling of clothing as much of the discarded clothing is very difficult to recycle because they are made from mixed materials like polyester and spandex mix. Koup is looking to reduce textile waste by designing all clothing to be made with a single material and have partnered with manufacturers to turn used clothing into new materials in the future. Koup also asks their customers to send back their Koup t-shirts at the end of its usable life and are currently looking at ways to recycle back their products more seamlessly from customers.

 

 

Who are the Co-Founders of Koup?

Koup is co-founded by Taiwanese-British couple, Crystal & Brian, who love the outdoors and wanted to preserve a better planet for future generations. Crystal is a management consultant by training and Brian has an Engineering Ph.D from Oxford and has over 10 years of experience working in the textile industry. They've always been interested in sustainability issues and decided to create Koup when they were expecting their first child. Koup started its journey with a successful Kickstarter campaign and has won multiple awards including the 2021 ISPO BrandNew (biggest outdoor trade show in the world) and was also selected by the Taiwan Tech Arena to represent Taiwan in the 2021 CES Show.

 

 

Click here to enjoy a special SeeWhatSheCanDo 15% discount on Koup's eco-friendly performance wear. Once there, simply enter the code 'SWSCD' to access your 15% discount when ordering.

 

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